Free Spirits = Free Enterprises

How is the philosophy “PRIVATSACHEN = Valuables” transferred from design to real life? Starting from this fundamental question, the collection developed into a review of the company structure – from the sales team to the retailers and the women who buy the clothes. An idea must be driven by a vision for it to attract people. PRIVATSACHEN clothes are as individual as the people who are involved in making and selling them, which is why the success of the collection lies in the hands of the individual. People who pursue their own vision in their individual acts and whose actions reflect their inner beliefs.

Where is the interface? PRIVATSACHEN attracts people of culture, individuals who view clothes as a reflection of their mindset, whose clothes mirror their philosophy of life and aesthetics. Cocon.commerz wants to reinforce this mindset, to strengthen the diversity and the courage of the individual and help them to withstand the mainstream. The winter collection  focuses on our own strengths: lovingly finished fine silks in perfectly honed one-size styles. Hand-pleated, hand-dyed and quilted – PRIVATSACHEN clothes are as unique as the women who wear them:

High Culture clothes for women who cannot afford to do cheap!