conviction

summer 2011

replacing monologuedresses with dialoguedresses

CONVINCING CLOTHES INSTEAD OF

CLOTHES THAT PULL STRINGS

“creativity is 90% decisions and 10% freedom”

again and again, we have to make decisions

and explain substantiate them

counter critical questions emotional resistance.

we integrate rational resistance

and results-oriented criticism.

we differentiate argue exert pressure distinguish

between objections and excuses separate tactics

from authenticity clarity from waffle

and we motivate instead of manipulating.

we do not try to talk things down

talk at people and people over.

we want our clothes to be convincing.

brother and sister