Miss Worlds

“It was a matter close to my heart to re-assess my relationship with the (immediate) target group (the retailer) and the (once-removed) target group (the consumer), to renew my bond with them and let the love with which I craft clothes for these women flow into the right, re-evaluated typologies (Miss- worlds).“
Connyie Rethmann

The topic: Miss-worlds - bearing the dress
This Summer Pre-Order collection is the result of in-depth research into what makes our customers tick, how they purchase clothes and how they wear cocon.commerz PRIVATSACHEN garments. These women are versatile, multifaceted and successfully different; they break through the superficiality of  fashionable wrappings and they wear their attitude on their sleeves. A certain degree of ambivalence is the price we pay for a lifestyle that is at home outside what most people consider conventional. The “Miss-worlds” are clothes that have cast off compromise; they are perforated in countless ways and means to reveal glimpses of the inside world to the world out there.