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The self determines the line and cut of PRIVATSACHEN. Regardless of how your body is made the shell is the ticket that we judged by in the everyday theatre of self-presentation. Beauty has become a duty. The social function of clothes is becoming increasingly important, making it essential for us to live within the lines we delineate for ourselves. For us, making clothes is not just a creative task, it is an absolute necessity stemming from an urge to create a harmonious balance between the wearer’s inner life and her environment. Our clothes are serious, they have a soul. Always searching for originality, poetry & aesthetics in shape and colour, we give you the clothes for you to love yourself.
